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Not every label starts with a vision. Sometimes, it just starts with knowing what you don’t want. That was the entry point for Bhavya Ramesh: no big drama, just a clear refusal to settle. No pitch decks, no fake passion project energy. We interviewed the founder of the brand, Bhavya Ramesh, earlier this year in January to dig into the story behind the label and the mind that built it from scratch.
"The moment I decided to create Bhavya Ramesh was a gradual realization that a conventional 9-5 job wasn’t for me. I didn’t want to settle for mediocrity, and I knew I had a passion for both jewelry and textiles." She didn’t want to just exist inside a system that made no space for individuality. The 9-5 structure, the forced pace, the sameness of it all, it never felt like hers to live in. There wasn’t a dramatic exit or some overnight rebrand. It was just a consistent refusal to settle.
"However, jewelry, especially silver, offered a safer route—being a homegrown product in India, it provided fewer risks of loss. In contrast, textiles posed challenges like excess stock if a campaign failed. My decision felt like a contingency plan, a smarter approach to entrepreneurship." Silver felt like the right starting point. Not just for its beauty but for its honesty. It was accessible, sustainable, and Indian. There was less waste, fewer losses. And more freedom.
Freedom to work with her hands, to shape her days, to make choices that felt personal and not performative. "What truly sealed it for me, though, was the freedom of waking up each day with the power to decide my path. The ability to shape my own day, make creative decisions, and grow my vision was incredibly liberating, and that spark of independence drove me to take the plunge into this journey of creating Bhavya Ramesh."
In design, there’s a habit of credit hoarding, of pretending vision exists in a vacuum. But the real ones know, nothing gets made alone. "Every launch at Bhavya Ramesh is a collaboration between the designer and artisans, and I could never claim a piece as solely mine. It’s an equal partnership where ideas evolve through a process of educating, ideating, and working together. A key lesson I’ve learned from the artisans is the value of craftsmanship—it’s not just about creativity but about the technical skill and precision needed to bring an idea to life. This was especially evident during the creation of our Kalaghoda store." Behind every piece is a system of hands, timing, and trust.
Especially when you’re working with artisans, you’re not just designing, you’re translating language, skill, and pace. And that relationship doesn’t survive on control. It survives on mutual respect. "There were numerous challenges, both before and after its completion, but it was the artisans who made it all possible. For me, imagining an idea is the easier part, but making it a reality is where the true challenge lies. The story of every piece—whether a product or a space—has to be told through the combined efforts of both the designer and the artisan." It’s not just about being creative, it’s about being real enough to share authorship. To know that the work only comes alive when someone else puts their whole self into it too.
Creativity isn’t a formula. And it sure as hell doesn’t clock in when you do. Some days it shows up raw and urgent, like something that needs to be let out. Other days it’s radio silence. "There’s no specific recipe for my creativity; it’s a different process every time. Sometimes, it’s about expressing an emotion or thought through design—like a release that just has to come out. Some of my best collections have emerged from these moments of raw inspiration. But I also understand that design is a business, and there’s a need to keep creating consistently, even when I’m not in that “zone.” When that happens, imagination becomes my go-to method. I’ll place an image or object in front of me and let my mind wander, creating something inspired by it." That’s the thing most people outside this space don’t get—there’s no clean pipeline between your head and the work. No fixed ritual, no moodboard magic. And when it doesn’t land, you either wait or you build from scratch with whatever you’ve got in front of you.
"The environment around me also plays a huge role—whether it’s the room I’m in or the materials I have at hand, I tend to reimagine and reinterpret what’s before me. It’s this fluid approach that helps me tap into my creativity and keep the process flowing." The real work is in staying open, especially when it’s not flowing. That’s where imagination kicks in. Not the cute kind. The kind that’s had to survive.
Fashion is always hungry for a message, a mood board, a “meaning.” But jewelry hits different. It’s closer to the body. It holds weight, both literally and symbolically. So when a piece speaks, it doesn’t whisper. It confronts.
"I believe that every artist, including jewelry makers, channels their craft in a way that reflects their personal voice or the world around them. For me, jewelry becomes a medium to express my experiences and perspectives. Through my designs, I address the issues we face today, such as sustainability, identity, and the fast-paced nature of modern life. I see jewelry as an opportunity to comment on these realities, using my creations to spark awareness and encourage reflection. Just as artists in any medium have the liberty to choose how they use their voice, I use mine to promote conscious living, individuality, and a more thoughtful approach to fashion and consumption."
With Bhavya Ramesh, it’s never about just making something new. It’s about making something that needs to exist. "I don’t see the constant desire for something new in fashion as a challenge but as an opportunity to innovate. From the beginning, my brand, Bhavya Ramesh, has been about offering something fresh and different in the world of jewelry. While my designs are meant to stand the test of time, the thrill lies in creating pieces that feel new, exciting, and ahead of their time. I don’t feel like I'm fighting against the tide; instead, I embrace the challenge of pushing boundaries and introducing bold, out-of-the-box designs that can be both timeless and relevant."
Some brands fold under the pressure of keeping up. That “what’s next” mindset eats them alive, chasing algorithms, microtrends, and fake urgency.
But Bhavya Ramesh never entered that game. Her pieces exist outside of it. This kind of creation doesn’t come from market demands, it comes from intuition, obsession, and restlessness. "For me, it’s about balancing the new with lasting value, which makes the journey both exciting and fulfilling." That’s the point. The work doesn’t chase relevance. It shapes its own time.
"At Bhavya Ramesh, we’ve established clear values that guide everything we do, from sourcing materials to crafting designs. When these principles are followed with sincerity and understood by everyone involved, nothing can shake the brand’s integrity. While many in the industry hide behind labels of luxury and exclusivity, I think it's essential to stay true to one’s core values and not be swayed by trends."
"Looking ahead, the focus for my brand is to continue evolving while staying true to the principles of authenticity and individuality that define it." And if you’re just starting out, Bhavya’s whole energy says it straight: Don’t follow the noise. Build your own pace, your own vibe. "Stay authentic to yourself. Embrace your uniqueness, as originality speaks louder than any marketing strategy. Over time, this will shape your brand's language and resonate with others."
The word “ethical” gets thrown around a lot in fashion. It’s become a buzzword, and like most buzzwords, it’s lost some meaning along the way. Everyone’s claiming integrity but few are actually doing the work. Her label doesn’t wear “sustainability” like a shiny badge. It is sustainable. Not just in terms of materials but in how it respects time, labor, and creative autonomy. "If a brand is true to itself, the world will eventually recognize and embrace it. There are moments where challenging the norms becomes necessary, but it’s about staying grounded in what feels right, ensuring that our ethical approach remains at the heart of the brand, regardless of external pressures."
There’s a weird kind of silence that comes with creating. When no one’s asking for anything but you still feel the weight to deliver. That pressure sits heavy, especially in a space like fashion, where everything’s about the next. "There are definitely moments when the pressure to create something new can feel overwhelming, especially when the world is constantly pushing for the next big thing. The creative process is organic and often comes unexpectedly, rather than following a set routine. While the business side of things can be demanding, with many expectations for constant novelty, I try not to force inspiration."
There’s something really powerful in not rushing your art. Let the gaps breathe, letting your next move come to you. "Instead, I lean on the people and surroundings around me for motivation, allowing creativity to flow naturally. I don’t rush my process or follow industry pressures or fashion rule books to release multiple collections each year. For me, creativity needs time to develop on its own, and forcing it would only hinder the true essence of the work. It’s about being patient, trusting the process, and letting inspiration come when it’s ready. That’s what keeps me going." Some days, the ideas flow. On other days, nothing moves. That’s real.
For anyone starting out, Bhavya’s message is clear: don’t follow. Build your own rhythm, your own language.
The market will definitely and 100% try to mold you, but what lasts is what stays true. Originality doesn’t need noise. It just needs time and obsession. That’s how a label becomes a legacy. "Stay true to your vision, but remain open to the world around you.“ And honestly, it’s a reminder a lot of young creatives need: you don’t have to do the most to be the best. You just have to know your voice and back it completely. The industry will always try to pull you in ten different directions, but if your work is clear, if it’s honest, you’ll cut through. Longevity is built in silence. It’s built when no one’s watching. Bhavya’s doing just that.
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