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With today [8th of March] marking #internationalwomensday , let’s explore the flapper look.
Many people recall the 1920s as the Jazz, Glamour, and Glitz Age. Nevertheless, the 1920s were also characterized by practicality and minimalism because ladies desired more comfortable, simple attire following the Great War. This implied that bustle skirts, corsets, crinolines, and other items typical of the Victorian era would no longer be worn.
The “flapper look” also referred to as “la garçonne” or boyish look, was the newest fashion trend. The flapper dresses were loose, sleeveless, straight, and typically composed of light, airy fabrics, spoke to a vibrant lifestyle. Instead of using a corset, they relied on a pretty straightforward shape: a rectangle piece of fabric that would drape over a slim figure without feeling constricting. More than ever, ladies were able to discover and express their individuality and sense of style thanks to the countless adornment options, which frequently included beads and sequins in the most stunning designs. The feminine look was redefined by the androgynous silhouette.
On November 30, 1927, a journalist from the British magazine Punch wrote:
“Flapper is the popular press catch-word for an adult woman worker, aged twenty-one to thirty, when it is a question of giving her the vote under the same conditions as men of the same age.”
Who outfitted these youthful, vibrant beings so that they could dance the Charleston on endless party nights? One of the pioneers of the “flapper silhouettes”, that were worn throughout Europe and more significantly exported to the affluent United States, was French designer Jean Patou. The major person who popularized it was Coco Chanel.
The flapper style was experimented by couture houses like Worth and Poiret, as well as by Madeleine Vionnet and Elsa Schiaparelli. The women eventually transformed this relatively straightforward silhouette into the glitzy and seductive bias dresses that accentuated the bodies of the Femme Fatales, the new women of the 1930s.
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