In conversation with Qua

Radha Yadav, the team’s cool cucumber, exudes quiet confidence in commanding looks. From a sleek tuxedo set paired with a faux leather tie to a raisin-hued satin cape jacket, every piece reflects her composed yet fierce persona. 

For her portrait look? “A trench shirt and faux leather midi skirt that screams ‘I’ve got this.’ Radha is all about inner strength and calm. Her style reflects that controlled confidence, always polished yet fierce when needed.”

Shreyanka Patil, the wunderkind with a fire in her belly, radiates youthful ambition in a tailored trench suit for her cover look. The brand describes it as “classic but never dull, fun yet far from frivolous.” Another standout? The denim boiler jumpsuit is a playful nod to Shreyanka’s cool confidence. 

“It’s strong yet undeniably cool, much like her youthful spirit. We wanted to capture her energy, her playful yet determined nature. The denim jumpsuit symbolizes both her grounded roots and her bright future.”

When it came to Jemimah Rodrigues, the brand leaned into her magnetic charm. Known for her positivity and grace, her wardrobe balances bold and approachable. “A flared denim dress captures her calm composure, while a dropped-shoulder top with sleek trousers screams power pose energy.” 

And who could miss her draped cape dress moment with a piñata? “Pure joy, pure Jemimah. She brings an infectious positivity to everything she does, and we wanted her clothing to reflect that—light-hearted but full of purpose.”

Shafali Verma, the rebel with a cause, is known for her unapologetic attitude. Her wardrobe is a masterclass in edgy elegance. “A midnight navy trench suit captures her composed side, while a laid-back trench shirt and cargo trousers add a dose of street style. It’s all about balancing power with freedom in her style. She doesn’t conform to expectations—she makes them.” 

The pièce de résistance? “A tailored blazer with cargo pants is a nod to her evolution as a modern-day powerhouse. Shafali’s looks speak to her evolution, moving from the girl next door to the force of nature we see today.”

Of course, no great fashion moment happens without a stellar design studio. At Qua, collaboration is the name of the game. The team works tirelessly to bring their vision of power dressing to life, creating pieces that are as versatile as the women who wear them. “A typical design day likely involves conceptualizing narratives that align with Qua’s brand values and translating them into versatile, high-quality pieces,” they explained. “We start with the values we want to convey—strength, resilience, individuality—and then we build the designs around these concepts. It’s about creating a narrative, a story, and then dressing it in fabric.”

And let’s not forget their attention to craftsmanship. Whether it’s faux leather details, cascading satin, or meticulously placed prints, every element is designed to make a statement without overpowering. “The beauty of each piece is in the details. We don’t want the clothing to be loud; we want it to speak for itself, in its own quiet, powerful way. Every design element is carefully curated to reflect both function and style.”